Live: Kim Kardashian promotes purple colour correcting tooth product | Daily Mail Online (2024)

Video: Kim Kardashian endorsed teeth whitening brand HiSmile, that went viral on Tik Tok, is subject of negative reviews from shoppers - who say purple toothpaste 'doesn't work' or 'products haven't arrived'

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile. The reality star brushes her teeth with the paste, which she compares to purple shampoo.

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Live: Kim Kardashian promotes purple colour correcting tooth product | Daily Mail Online (2024)

FAQs

Does the purple stuff for your teeth really work? ›

"People see instant results because the purple hue turns the yellow hue of your teeth white," Jason Cellars, DDS, a dentist at Sea Cliff Dental in California, told Health. "Unfortunately, this illusion is short-lived, and your teeth will only appear whiter until the toothpaste fully washes off."

Which purple toothpaste does Kim Kardashian use? ›

Kim Kardashian turns her teeth temporarily purple as she promotes the V34 Colour Corrector Serum from the brand HiSmile.

Does the V34 color corrector actually work? ›

This powder is specifically designed for colour correcting tooth stains, and it does an amazing job. The Hismile V34 Colour Corrector Powder is easy to use and provides fast results. If you're looking for a teeth whitening product that really works, I highly recommend trying the Hismile V34 Colour Corrector Powder.

How long does the purple toothpaste effect last? ›

Purple toothpaste is not effective in producing long-lasting whitening effects. Most purple toothpastes only produce temporary whitening effects that last for a few hours.

Can you really use purple shampoo on your teeth? ›

Using purple shampoo won't whiten the teeth like the TikTok user claims and people could end up feeling very ill if they use shampoo to clean their teeth. Dr Kasem encouraged patients to ignore beauty trends they see on social media, which tend to be ineffective and can be harmful.

Does Kim Kardashian use HIsmile? ›

The star has let the public know that she is so into keeping her teeth clean and white that she brushes up to four times a day with a Burst Oral Care toothbrush, and that she has began to pass down her love of oral care to her children thanks to the yummy flavors of HiSmile's Flavored toothpastes.

What do dentists say about purple toothpaste? ›

One of the risings trends in 2023 is the use of purple toothpaste, which claims to whiten teeth, but in reality, it's just a gimmick using color theory. “It's tough to know what works and what doesn't,” says Ultradent Social Media Manager Hartley Lojik, RDH.

What celebrities are using HIsmile? ›

Besides the fact that they promote their products on social media, Hismile collaborates with influencers as well as celebrity influencers such as Kim Kardashian,Kylie Jenner and Conor McGregor who share their opinion about how to use the Hi Smile products and the results that they have.

Does the HiSmile really work? ›

"If the stains on your teeth are difficult or ingrained, it's unlikely to work," he says. "But if your issue is with surface stains, such as those from coffee, tea, red wine, berries or sauces, products like HiSmile may reduce their colour, leaving you with less staining on your teeth."

What teeth whitening stuff actually works? ›

The Crest Whitening Emulsion with LED Light stands out as the best overall teeth whitening product due to its ease of use, effectiveness, and comfort. Its simple, straightforward process, coupled with the ability to carry on with normal activities during treatment, makes it highly convenient and user-friendly.

What color cancels out yellow teeth? ›

Colour correction all starts with the colour wheel, where purple and yellow are complementary colours opposite each other on the colour wheel. Applying purple onto your teeth neutralises yellow undertones by cancelling them, giving your teeth a perceptively brighter shade of white.

What does the purple light do to your teeth? ›

Recent in vitro studies demonstrated that a peroxide-free protocol with violet LED promoted color and whiteness changes in stained teeth.

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